Systems
built around
real business
problems.
A closer look at the acquisition, lead handling and operational systems behind the work.
Performance Marketing + Analytics
A multi-channel acquisition system connected to clear campaign and funnel reporting.
International professional services company
Demand was being generated, but performance signals were fragmented across channels and the wider funnel was difficult to read.
- Channel data was disconnected
- Lead quality was difficult to compare
- Funnel visibility ended too early
- Paid acquisition structure
- Campaign and landing-page measurement
- Full-funnel analytics view
- 1,050+ leads
- CPL reduced by 48%
- Full funnel visibility
Expand channel experiments and connect downstream revenue data to acquisition decisions.
Lead Flow + Sales Conversion
A faster, controlled path from first inquiry to an owned sales conversation.
B2B service business
New inquiries waited too long for a response and follow-up depended on manual attention.
- Response time averaged 60 minutes
- Ownership was not always clear
- Follow-up activity was difficult to verify
- Instant response workflow
- Lead assignment and escalation rules
- Follow-up control layer
- 60 min → 1 min response time
- +32% lead-to-contact conversion
- Follow-up control implemented
Add deeper qualification signals and refine routing based on sales capacity.
Qualification + Lead Routing
A qualification and routing layer that prepares opportunities before they reach sales.
High-ticket consumer service
The sales team was handling every inquiry in the same way, regardless of fit, urgency or readiness.
- Qualification happened too late
- Routing relied on manual decisions
- Escalations were inconsistent
- First-line qualification
- Business-rule routing
- Automatic escalation workflow
- 24/7 first-line handling
- Lead qualification before sales
- Automatic routing + escalation
Improve scoring with conversion data and extend the workflow across additional channels.