Targeting
- ICP
- Account criteria
- Decision-makers
- Market segments
[Service 02]B2B Demand
B2B Demand
Generation
We identify the right companies and decision-makers, build targeted acquisition and outreach, and turn it into qualified business conversations.
Projects from
$2,500
[01][What's included]
What we build
Research
- Company discovery
- Contact discovery
- Data enrichment
- Buying signals
Outreach
- Outbound
- Personalized sequences
- Follow-up
Qualification
- Business fit
- Intent
- Context
- Opportunity criteria
Handoff
- Qualified conversation
- Meeting
- CRM context
Measurement
- Response
- Qualification
- Meetings
- Pipeline data
[02][How it works]
From target market
to business conversation
[01]
ICP
[02]
Target accounts
[03]
Decision-makers
[04]
Outreach
[05]
Qualification
[06]
Meeting
We build targeting, outreach and qualification around the same business goal - so the output is not simply a contact list or message volume, but relevant business conversations.
[Possible outcomes]Sales meetingDemo requestPartner conversationBusiness development opportunity
[03][How we reach them]
The channel mix
follows the market
- Decision-maker targeting
- Professional outreach
- Relationship building
Outbound
- Prospecting
- Contact discovery
- Personalized outreach
- Follow-up
Partnerships
- Partner research
- Strategic outreach
- Introductions
- Business development
We select the mix based on the market, audience, offer and type of business conversation we need to create.
[04][Automation & AI agents]
Automation
where it helps.
Research, enrichment, outreach, follow-up and qualification can be supported by automation and AI agents where they improve speed, consistency or scalability.
Research agentsData enrichmentPersonalized outreachFollow-upQualificationCRM sync
The business outcome remains the product - technology supports the system.
[05][Who this is for]
Built for B2B
growth.
You know the type of company you want to reach but need a repeatable acquisition system.
Your buyers are specific decision-makers rather than a broad consumer audience.
You want to build outbound or LinkedIn acquisition without relying entirely on manual prospecting.
You want to develop partnerships as an acquisition channel.
You need qualified business conversations rather than simply more contacts.
[07][Free initial audit]
Let's look at
your B2B pipeline.
Tell us what you sell, who you want to reach and how you currently generate B2B opportunities. We'll review the setup and identify where targeting, acquisition or outreach can be improved.
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